Hello!
I'm so glad you're here.
Flowers and I were meant to collide—or perhaps we’ve been connected all along. My obsession began in childhood, cutting roses and tender stems from my grandparents' garden, captivated by their beauty, fragrance, and the care they required. Even then, I admired the simple magic of fresh flowers in a vase on the dinner table.
Amy Lauren
How we started
In college, I studied Social Work, driven by a deep care for people (anyone else feel all the feelings?). This vocation made me both tender-hearted and a strong advocate—for others and for myself.
After several years in the field, I became a mother in 2015, and this transformative experience inspired me to pursue a long-held dream. I decided to turn my passion for art and expression into a business, launching ALFD—and I’m so glad I did.
Where we are now
Since launching in 2015, we’ve designed hundreds of weddings across the country and beyond, creating unique, artful designs tailored to each client. This journey didn’t happen by chance—it’s the result of dedication and hard work. At ALFD, we’re passionate about sustainability, responsibly sourcing local flowers from area farmers to ensure each installation is as fresh as it is eco-conscious. The ALFD family includes some of the most talented designers in the field, enabling us to successfully manage large-scale weddings, big budgets, and cohesive teams. We’re deeply committed to our clients, our craft, and our community.
Photos top to bottom: Bonnie Sen, Laura Murray, Bonnie Sen
Read on for more about us
Here's what we believe about flowers
Flowers look the best to us, when they're arranged in a way to celebrate how they naturally grow from the earth
Local flowers look and smell the best
On their own, flowers are special but In a composed piece they are an art form
Seasonality is just as important to designs and the vision for your event as it is to the environment
Flower experiences have the ability to make a lifelong impact
still want a little more...
Here's what we believe about People
Celebrating love is one of the most special reasons to celebrate
Everyone deserves to enjoy and savor beauty
People need to slow down a bit...us included. Have you savored a moment today?!
When people pause to savor something beautiful they're able to more fully enjoy the beauty in nature, in themselves, and in others
ALFD clients deserve an excpetional level of satisfaction and joy when they invest in one of our floral experiences
We are currently booking about a year and a half out. Occasionally we have space for last minute events, so don't hesitate to inquire! If we're unavailable we can connect you to some other amazing local designers who may be a great fit.
How far out should we book our florist?!
Great question! We typically do a little back and forth via email or phone. I custom a design proposal for you and work closely with your wedding planner. After a little tweaking and adjustments it's time to lock in the date! We send over our event contract, request a retainer, continue to work with you as your wedding day approaches, and we don't request final payment until 1 month out!
What's the process to book you?
Such a thoughtful question! We love working with all kinds of folks. Typically I'd say our favorite kind of client or couple to work with...gives us some creative freedom. We are the artists! We love to take your creative vision and provide you with a design concept that reaches beyond what you even imagined! Whether this is stretching your color palette, flower selection, or centerpiece ideas...we are here for it.
What's your favorite kind of client?
So glad you asked! We're located in Denver...growing season is brief around here. This means we try to source AS MANY Colorado flowers as we can when they are available. We have relationships with local farmers and our trusted wholesalers. With sustainability in mind, American grown flowers are a high priority for us! In the event you're looking for peonies in December, we would be inclined to guide you in another direction. You know what, there are quite a few alternatives...just ask us! Oh, also...we try to get some home grown flowers from our precious garden in each wedding we design. It's really special to us!
How do you source your flowers?
No! Definitely not. Most frequently our clients book with us only having an ideal budget in mind and some key components lined up. For example: you know you need 10 tables, an installation, something hanging over the dance floor, and also a flower collar for your cute pup. After we reserve your wedding date you can rest assured that date wont get scooped up by someone else. Then we can work closely with you and your planner to get your unique design concepts exactly where we want them to be.
